<blockquote>“True sustainability is not just what we do, it’s how we think, lead and evolve.</blockquote><blockquote>We’re not chasing perfection; we’re cultivating progress. Embedding care for people and planet builds resilience, trust, and new potential. When we choose better, we inspire others to do the same.”</blockquote><img src="https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw34bd1974/KM Images/kevin-murphy-signature.jpg" alt="">&nbsp;We believe in the power of choices. Recently we’ve reflected on The Choices We Make and are proud to share a glimpse into the next evolution of sustainability at KEVIN.MURPHY - a global business powered by passionate people dedicated to excelling in whatever we do. We create high quality, performance-driven products that our community love, and raising the bar in our industry with worldclass education and events. Our actions shouldn’t come at a cost to the environment, or humanity, and this has been one of our core values since the beginning.<h3>Leading the way</h3>We’ve significantly increased our commitment to advancing our sustainability practices.&nbsp;Today, these efforts are led by Molly Baker, Chief of People, Culture, and ESG (Environmental, Social and Governance), supported by a dedicated Global team consisting of Ebony Fowler (Global ESG Manager), Louise McDonald (Global ESG Analyst), Scott Wylie (Global ESG Analyst), and Diana Cristian (People, Culture &amp; ESG Business Partner). This core team collaborates closely with all departments across Europe, Asia, Oceania, and North America to increase progress, transparency and accountability.This month marks two years since ESG became a formal department, and in collaboration with EY Denmark’s – Climate Change &amp; Sustainability Services Team (CCaSS), we’ve strengthened our sustainability framework, ‘The Choices We Make´. This teamwork has provided welcome structure for our passions and ambitions, and aligns our business with advanced best practice standards including the European Corporate Sustainability Reporting Directive (CSRD), Science Based Targets initiative (SBTi) and B Corp. We have formalised key internal processes, including data gathering and, performance monitoring, while implementing necessary adjustments to ensure we meet our strategic objectives and improve our impact.&nbsp;<h3>Focusing on the things we care most about</h3>The Choices We Make reflects our strong belief that quality, performance, and innovation in hair can and should improve lives and restore the planet. It outlines our commitment to operating responsibly, ethically, and sustainably across every part of our business. Our four core pillars:&nbsp;&nbsp;

‘THE CHOICES WE MAKE’ AND OUR EVOLVING SUSTAINABILITY JOURNEY

By Benefit

Blonde

Blow.Dry

Jakarta Utara

DKI Jakarta

Penjaringan

Kapuk Muara

Kevin Murphy

Fashion