What Is A Co-Wash for Hair?

 If you’re looking for a new way to cleanse your hair while also improving moisture, manageability, shine and condition, a co-wash for the hair might be the perfect upgrade. From wavy, curly, and coily hair types to dry and frizz-prone strands — co-washing occasionally skips the shampoo step and replaces it with conditioner to improve the look, feel and finish of your hair. Curious if co-washing is a good fit for your hair type? Keep reading.What Is Co-Washing?Co-washing, also known as conditioner-washing, is a hair care routine that involves swapping your normal shampoo and conditioner for a conditioner-only cleanse. While some swear by utilising their normal conditioner, others have found better results from conditioning treatments or products specifically created to co-wash, like RE.STORE.RE.STORE gently cleanses impurities from the scalp and hair while treating and repairing. As a non-foaming cleansing and repairing treatment that is an ideal product for co-washing natural texture. Formulated with Green Pea Proteins and combined with Enzymes from Papaya and Pineapple to help renew and restore dry, damaged or frizzy hair.How Often Should I Co-Wash?For those with highly textured, coily, curly or wavy hair that can experience dryness and frizz, a co-wash can be used routinely, but not as a permanent replacement for a wash and rinse. How often usually depends on your personal hair type and needs.Co-washing is largely determined by the frequency of your current shampoo routine and your hair type. As a rule of thumb, you should take both the condition of your strands and scalp into account when creating a co-wash routine. This is because, when the hair and scalp are not properly cleansed it can lead to product buildup and irritation.Due to this, a “co-wash cycle” is as unique as each person's hair. Usually, the more highly textured and coily the hair, the more plant butters, esters and oils the hair needs in order to dry frizz-free.How To Co-WashSimilar to shampooing, you’ll want to wet the hair and apply a good amount of RE.STORE. For highly textured hair, apply RE.STORE from the scalp to the ends, massaging the product in circular motions as you would with a shampoo, then begin to rinse with warm water while gently scrubbing the scalp to remove oil and product buildup. *When using a conditioner-only wash, be sure to thoroughly rinse your hair and scalp — more than you would with a normal shampoo and conditioner — to ensure there is no leftover product or buildup. Once rinsed, towel dry using a blotting motion to avoid friction and frizz. Apply your desired KEVIN.MURPHY product and allow it to dry naturally.When utilising the REPAIR regimen as part of your co-wash routine, both shampoo and condition your hair with REPAIR.ME-WASH and REPAIR-ME.RINSE on a normal basis. Then, on the third wash you can cycle in RE.STORE as a replacement for your shampoo + conditioner.

‘THE CHOICES WE MAKE’ AND OUR EVOLVING SUSTAINABILITY JOURNEY

“True sustainability is not just what we do, it’s how we think, lead and evolve.We’re not chasing perfection; we’re cultivating progress. Embedding care for people and planet builds resilience, trust, and new potential. When we choose better, we inspire others to do the same.” We believe in the power of choices. Recently we’ve reflected on The Choices We Make and are proud to share a glimpse into the next evolution of sustainability at KEVIN.MURPHY - a global business powered by passionate people dedicated to excelling in whatever we do. We create high quality, performance-driven products that our community love, and raising the bar in our industry with worldclass education and events. Our actions shouldn’t come at a cost to the environment, or humanity, and this has been one of our core values since the beginning.Leading the wayWe’ve significantly increased our commitment to advancing our sustainability practices. Today, these efforts are led by Molly Baker, Chief of People, Culture, and ESG (Environmental, Social and Governance), supported by a dedicated Global team consisting of Ebony Fowler (Global ESG Manager), Louise McDonald (Global ESG Analyst), Scott Wylie (Global ESG Analyst), and Diana Cristian (People, Culture & ESG Business Partner). This core team collaborates closely with all departments across Europe, Asia, Oceania, and North America to increase progress, transparency and accountability.This month marks two years since ESG became a formal department, and in collaboration with EY Denmark’s – Climate Change & Sustainability Services Team (CCaSS), we’ve strengthened our sustainability framework, ‘The Choices We Make´. This teamwork has provided welcome structure for our passions and ambitions, and aligns our business with advanced best practice standards including the European Corporate Sustainability Reporting Directive (CSRD), Science Based Targets initiative (SBTi) and B Corp. We have formalised key internal processes, including data gathering and, performance monitoring, while implementing necessary adjustments to ensure we meet our strategic objectives and improve our impact. Focusing on the things we care most aboutThe Choices We Make reflects our strong belief that quality, performance, and innovation in hair can and should improve lives and restore the planet. It outlines our commitment to operating responsibly, ethically, and sustainably across every part of our business. Our four core pillars:  

Behind the Art: Designing Our Most Giftable Holiday Collection

You can move across the country or to another continent and still feel a sense of home for certain places, people, or even dwellings. The concept of home is strong in our hearts, especially around the holidays, and whether you’re spending yours with friends, family or even second families, this holiday season we’re sharing a bit of our home with you.The holiday season is a magical time with twinkly lights, excitement, gifts, friendly faces and plenty of holiday affairs. Whether you’re heading home for the holidays or starting new traditions wherever you are, there are certain traditions we love to pay homage to. And this year, we’re honouring our Australian heritage by packaging the 2025 Holiday Gift sets in an extra special keepsake.In an exclusive collaboration with Australian Aboriginal Artist and proud Bundjalung woman, Holly Sanders—she has created custom artwork in a series titled Homeward Journey to Country for our limited-edition holiday gift sets. Each work of art speaks to the connection between hair, culture and the journey back to what truly grounds us and is inspired by the rich heritage of Australia’s First Nations peoples. With a variety of shapes, colours and patterns, these works present the story of belonging, of rituals, of connection and of home.The 6 original pieces were created with Acrylic on Canvas, then transformed into premium keepsake boxes for our curated gift sets this year. Each piece features the colours that coincide with our regimens, in thoughtful shapes and patterns that let your hair reflect the joy of coming home. In addition to gifting you a piece of our home, we can only hope that these boxes find a new home as part of your belongings. Thoughtfully designed to be used long after the holidays, here are a few of our favourite ways to hold onto your box a little longer.Giving Your Gifts a Second LifeThe reusable keepsake cases were designed with love and longevity in mind. As a brand that has always put sustainability at the forefront, these gifts are meant to be held on to. Once gifted, simply slide off the recyclable sleeve and reuse the beautifully designed box.1. Add An Artistic Touch to Your Station Whether you’re a stylist in the salon or have your own beauty station set up at home, these cases are the ideal place to store your favourite essentials like clips, brushes or other bits and bobs.2. Artful OrganisationWhether it’s your home desk or vanity, having a place to organise your trinkets is key. Instead of buying organisers this season, utilise this keepsake case to keep things like pens, paper, cards, makeup, skincare or other keepsakes tidy.3. Re-Gifting Made EasyIf you’re the person who is always in need of gift bags and boxes, this keepsake is the ideal box to regift in. Gorgeously designed and easily reusable for years to come, this is one gift that you'll be happy to keep on giving.4. To Keep Crafts or Sewing SuppliesFrom random buttons to crafts for you or the kiddos, having a spot to store trin 

Behind The Scenes: Everyone’s Favourite Fall Haircuts

Meet the experts:Pascal Van Loenhout, DESIGN.DIRECTOR - Cutting Internationally acclaimed Belgian hair stylist and global creative director. As owner of the seminal boutique salon and academy, Pascal van Loenhout, travels the globe to share his signature style of bespoke minimal cutting on iconic stages from the Royal Albert Hall to Milan, Cape Town and Las Vegas. Appointed by Kevin Murphy, Pascal has held the position of ‘KEVIN.MURPHY Design Director’ since 2014. Wade Blackford, DESIGN.DIRECTOR — Styling A key part of the KEVIN.MURPHY team from session styling to education, Blackford is an internationally recognised editorial stylist both behind the scenes and on the mainstage. From founding The MIRRORBOX to winning the Australian Hair Fashion Awards “Avant Guard” category and mentoring other educators and stylists, Wade creates looks and textures that standout from set to street. Talking The TrendsShorter LengthsFrom the mid-lengths to bobs and the lived-in pixie—everywhere we look, individuals are looking to shed some length and play with their look. As many return to their natural roots, enhancing colours that play off their base shade, having fun with their length is the obvious way to get creative this season. And when it comes to adding a playful touch to your look, it all comes down to the personalisation.  What The Experts Are Saying: Haircuts are no longer a one-size-fits-all option, and they haven’t been for a while. And while personalisation has always been key, this season stylists are pushing the envelope—creating statement looks with shapes tailored to each person. “Customising shapes with a contemporary feel is exactly what everyone is looking for now, and this stems from suitability. With the evolution of long and mid-length shapes, we notice a fresh direction towards square outline, contradicting seamless or multi-textured layers.” Says Van Loenhout. A great example this season is Bob haircut coming back strong with a '90s-inspired feel. For even shorter lengths, Van Loenhout explains that trends are leaning into the lived-in pixie cut with even more natural texture and movement for an editorial-inspired wash-and-wear look. “By watching the movements and acknowledging the needs of the individual, we can create a style that reflects their personality and lifestyle.” Says Van Loenhout. "From here, how we successfully introduce a new wave of bobs or pixies depends on the length and the precision in technique, combined with a visual harmony of imperfection,” he adds. And when it comes to needs, most clients today are looking for quick and easy styling options. Which is why Van Loenhout suggests adding NIGHT.SHIFT as part of any routine, especially with shorter lengths. With the power to work overnight and add 12 hours of hydration that works overtime*, this leave-in serum gives your hair the hydration and strength it needs to start the day with effortless shine. Overall, movements seen today are shaped by both the stylist and what t